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To stand out in a competitive market, they decided to move beyond plain salted nuts. They introduced gourmet flavours, including sweet honey-glazed cashews, as well as spicy variants featuring black pepper, green chilli, and crushed red pepper. The response from health-conscious consumers was overwhelming.
The state government has granted permission to KCB to purchase raw cashew nuts through Farmers Producer Organizations (FPO)/co-operative societies from other states in the country.
The government will have to write off about Rs 500 crore as part of the relief.
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