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Students from classes 8, 9, 10, plus one and plus two classes are eligible to participate in this campaign.
K Meera spoke about the prevalence of drug abuse in the state and said it has become a fad among youngsters.
While the essence of the book is how he grew his business to a global brand, it also narrates other fascinating accounts from his life that taught him valuable lessons.
Pattabhiraman said it was no mean feat to not just survive but succeed gloriously in business for 75-100 years.
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