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A key demand raised by the industry is the removal of entertainment tax imposed by local bodies in addition to GST. Film organisations had earlier indicated that they would consider stronger measures if their concerns were not addressed.
Kerala Film Chamber secretary Anil Thomas said the industry is grappling with mounting financial losses and that repeated representations submitted to the government have not received any official response so far.
Out of the 184 films released in 2025, only 15 managed to do exceptionally well in theatres.
Despite receiving positive reviews, many well-made, low-budget films currently disappear from theatres within days of release, resulting in significant financial losses for producers.
Actor and president of the Association of Malayalam Movie Artists (AMMA) stated that the organisation will collaborate closely with the Kerala Film Producers' Association to enhance working conditions for those involved in the film industry. She made the remarks during a meeting of the Producers'
G Suresh Kumar welcomed the inclusion of younger members, calling it a ‘new chapter’ for the association. He also addressed recent controversies involving Sandra Thomas.
Sandra Thomas who is one of the lone woman voices in the producers’ association had submitted her nomination to the post of president.
Producers like Sandra Thomas have alleged that the delay was deliberate since some of the films produced by office-bearers, including Listin Stephen were among the latest releases.
Producers have resolved to make artists and technicians submit these undertakings to prevent drug use not only at filming locations but also at their accommodations.
According to the union, Sandra’s recent comments portrayed production controllers in a negative light and undermined the importance of their role.
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