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Despite receiving positive reviews, many well-made, low-budget films currently disappear from theatres within days of release, resulting in significant financial losses for producers.
Actor and president of the Association of Malayalam Movie Artists (AMMA) stated that the organisation will collaborate closely with the Kerala Film Producers' Association to enhance working conditions for those involved in the film industry. She made the remarks during a meeting of the Producers'
G Suresh Kumar welcomed the inclusion of younger members, calling it a ‘new chapter’ for the association. He also addressed recent controversies involving Sandra Thomas.
Sandra Thomas who is one of the lone woman voices in the producers’ association had submitted her nomination to the post of president.
Producers like Sandra Thomas have alleged that the delay was deliberate since some of the films produced by office-bearers, including Listin Stephen were among the latest releases.
Producers have resolved to make artists and technicians submit these undertakings to prevent drug use not only at filming locations but also at their accommodations.
According to the union, Sandra’s recent comments portrayed production controllers in a negative light and undermined the importance of their role.
In a letter sent to its members, the Association pointed out that for most Malayalam films, theatrical revenue remains the primary, and often the only source of income.
As per the list prepared by the Producers’ Association for movies released in February this year, the theatre share of ‘Athma Saho’ was a mere Rs 30,000.
'Love Dale' directed by Vinu Sridhar and made on a budget of Rs 1,60,86,700 managed to only collect Rs 10,000 in theatres.
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