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A short exchange between actor Prithviraj Sukumaran and Rajamouli has now gone viral on social media, after the director surprised the crowd by replying to Prithviraj in Malayalam.
To match the hype, the team screened the teaser on an enormous 130 ft x 100 ft screen, turning the venue into a festival ground.
Rajamouli described bringing the menacing antagonist to life as a creatively fulfilling experience.
This version has been fully remastered and re-edited, featuring significant upgrades in VFX, lighting, and colour grading to enhance the cinematic experience.
With a massive budget and stellar cast including Prithviraj, the film promises a spectacular theatrical experience and a never-before-seen reveal in November 2025.
'Lovely' hit theatres last month and began its OTT streaming on Prime Video on June 20.
Rumours about Prithviraj’s next project had already been circulating since the photo was posted.
The festival's lineup includes acclaimed works such as Imtiaz Ali's 'Rockstar' featuring Ranbir Kapoor, SS Rajamouli's blockbuster 'RRR', Pa Ranjith's 'Thangalaan', Mani Ratnam's epic two-part saga 'Ponniyin Selvan', and 'The Vaccine War'.
Canadian filmmaker James Cameron makes a surprise appearance in the trailer, stating that Rajamouli has earned the respect to do anything and work with anybody.
While it is being praised for its visual spectacle and mind-blowing Hollywood-style VFX, one cannot deny that the Nag Ashwin directorial has taken a step towards emerging as a true pan-India film.
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