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The campaign mandates that every household and establishment in the state should purchase at least one coir product. To incentivise buyers, the government is offering a generous 50% discount on traditional coir items, which will also be made available through various government offices.
According to Alappuzha Fire and Rescue personnel, the blaze is under control.
In addition to the mascot, the corporation also showcased a coir-based Onam pookalam (floral carpet), unveiled as part of the Onam celebrations beginning next week.
This initiative aims to offer premium coir products and enhance brand visibility among urban and high-end consumers.
Jolly Madhu (56), a section officier at the Coir Board died while undergoing treatment at Kochi hospital.
The latest move comes as a boost to the government attempts to resolve the crisis in the sector.
James Darragh was the key player in revolutionising the Alappuzha coir industry.
Preference will be given to those who have secured scholarships. A stipend of Rs 3,000 will be paid per month
The main demands of workers are increase in wages, timely allotment of money for coir societies by the Coirfed and granting permission for coir societies to procure fibre independently.
The project will be extended to more local bodies during the next financial year.
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