Keralites living across the country can order their favourite Kerala brands through the website and its app.
Amazon has been facing increasing scrutiny by Indian regulators, and the detailed look inside its strategy could deepen the risks for the company in one of its key growth markets.
Earlier, the company sold its products in India through third-party vendors and e-commerce firms such as Amazon.com Inc and Walmart Inc-owned Flipkart.
Online learning platform Unacademy had also made a bid to acquire WhiteHat Jr but BYJU'S has offered a better deal, Moneycontrol reported on Friday.
The proposed overhaul, which would likely increase operating costs for the sector, comes two months after the country modified regulations governing foreign direct investment in e-commerce.