The MoU was signed on April 24, Tuesday giving the company the rights for the next five years: File photoNew Delhi: Dalmia Bharat Limited today signed a Memorandum of Understanding (MoU) with ministry of tourism for adoption of Red Fort monument under the 'Adopt a Heritage' project.
With an estimate of over Rs 5 crores per year, Dalmia Bharat Limited joins 'Monument Mitras' from other various private sector companies to look after the operations and the maintenance of this heritage site for the next five years.
The MoU was signed in the presence of chief guest Shri. K J Alphons, minister of state for tourism and other senior officials of the ministry of tourism, ministry of culture and the Archaeological Survey of India (ASI).
Talking about the signing of MoU, Mr. Puneet Dalmia, managing director, Dalmia Bharat Group said, "We are very honoured to have adopted one of the India's top heritage sites. At Dalmia Bharat, we take pride in Indian culture and practise it at the workplace. For us, it is an extension of what we believe in. Adopting a Heritage Project is a unique endeavour by ministry of tourism which envisions in developing monuments, heritage and tourist sites across India to enhance their tourism potential and cultural importance. We look forward to adding value to India's heritage sites in every possible manner."
The first of its kind adoption enables Dalmia Bharat to construct, landscape, illuminate and maintain activities related to provision and development of tourist amenities. This includes various basic and advanced amenities such as public conveniences, clean drinking water, cleanliness of the monument, accessibility for all, signage, cloakroom facilities, illumination and night viewing, surveillance system, tourist facilitation cum interpretation centre among others.
In addition to this, Dalmia Bharat will also introduce other key amenities for the visitors like App based multi lingual audio-guide, digital interactive kiosk, digital (LED) screening, free W-Fi and cafeteria along with a souvenir shop which will help in promoting local art and craftsmanship.
Keeping in mind easy accessibility to the differently-abled visitors, there will be construction of ramps and differently-abled friendly toilets. Facilities like wheelchair availability, battery-operated vehicles, and braille signages are some of the key additions which will make Red Fort a barrier free monument.
Use of advanced surveillance system like PTZ based CCTV cameras will also be installed as permissible guidelines as per ASI. The company will also assist in controlling the advanced tourist flow management system linked with carrying capacity of the monuments including light and sound shows with regular cultural shows and facilitation of night visits to the monuments.
How did the Dalmias conquer the Red Fort?
The 'Adopt a Heritage Scheme' (Apni Dharohar Apni Pehchan Project) was launched by President of India on World Tourism Day, 27th September in 2017.
Under it, private, public sector companies and corporate individuals are invited to adopt heritage sites and to take up responsibility for promoting sustainable tourism through conservation and development under their Corporate Social Responsibility activities.
Who are the Dalmias?
The Dalmia Bharat Group is a leading national player in India's core manufacturing sector since 1939. With a turnover of over Rs 10,000 crore it has a leadership position in cement, sugar, refractories.
