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Last Updated Thursday July 16 2020 01:03 AM IST

Kerala-focus, niche e-commerce platform on top-10 start-up list

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Kerala-focus, niche e-commerce platform on top-10 start-up list iStock image, an e-commerce portal which focuses on the marketing and selling of exquisite and niche Kerala products has found a place among the Top 10 start-ups in Huddle Kerala held recently in Kovalam.

Huddle is is one of Asia’s largest 'start-up ecosystem congregations' and Pitch is a platform for upcoming start-ups to showcase their products and business model to entrepreneurs and industry stalwarts. was formally launched by renowned sculptor Kanayi Kunhiraman.

The e-commerce platform highlights traditional and ethnic products from Kerala, its promoter said.

They said it had the potential to change the lives and livelihood of thousands of people who made a living by manufacturing such products. The portal had built a robust marketing strategy to reach the target population across the world. The online sales were growing fast and offered a vast market for these products. The technical team at had deployed a cutting edge e-commerce platform to bridge the gap between suppliers and prospective customers, the promoters said.

The portal also endeavoured to bring back the flavour of 'home' to the lives of expatriate Malayalees who would always cherish and relish the Kerala way of life, a press release issued here said. showcases unique products of Kerala such as handloom, handicrafts, spices, gift articles and apparels across the country and even globally.

The team has established a wide network to procure high-quality products directly from manufactures and suppliers. The products are hand-picked by a team of experts following strict quality parameters.

The company feels that 'Kerala' has a brand value due to its high literacy, social awareness, statutory legal compliance in manufacturing and the State’s high Physical Quality of Life Index (PQLI).

The portal has also set up a strategic partnership with India post and other courier companies to enable delivery of its products. The purchase can be done in the cash-on-delivery mode or by using a secured payment gateway. is promoted by a diversified and passionate group comprising artists, academic, industrial experts and professionals from various sectors.

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