Thiruvananthapuram

28°C

Light Drizzle, Mist

Enter word or phrase

Look for articles in

Last Updated Wednesday November 25 2020 05:01 AM IST
Other Stories in Bussiness Boom

Boutique boom and subsequent 'kaboom'

P. Kishore
Text Size
Your form is submitted successfully.

Recipient's Mail:*

( For more than one recipient, type addresses seperated by comma )

Your Name:*

Your E-mail ID:*

Your Comment:

Enter the letters from image :

Boutique Boom

The boutique business seems to be the most sought after, the most launched and the most shut-down business in Kerala. People who do not know the basics of business start boutiques that close down in one to two years. Those who have assets would escape with losses, while those who borrowed to start the business would go belly up.

The basic reason why the business fails is that people are not careful to analyse it before diving into it. They are not aware about demand, price or other factors before they launch the business. Most of these entrepreneurs hire a room in costly localities in the city and their monthly running costs come to about Rs50,000.

Without adequate sales, such shops have no other go than closing down soon. Most people who are bored at home are the ones who start such businesses. They go to northern states, purchase stock, beautify their shops, inaugurate it with a star and then close it later because of lack of business. Most of these shops that start with four to five sales girls soon cut the number of staff, then start offering discounts and then close under the weight of dead stock.

Those who succeed are the ones who have a clear plan about business and have a grip on how much to spend and how much to earn. They start small and spend less but focus on earning a reputation that their shops serve trendy collections. They then expand when the business is good. Those who have money to spend and are not clear about their business objectives can as well spend the money and see it going down the drain, in style.

Your Rating:
Your form is submitted successfully.

Recipient's Mail:*

( For more than one recipient, type addresses seperated by comma )

Your Name:*

Your E-mail ID:*

Your Comment:

Enter the letters from image :

Disclaimer

The comments posted here/below/in the given space are not on behalf of Manorama. The person posting the comment will be in sole ownership of its responsibility. According to the central government's IT rules, obscene or offensive statement made against a person, religion, community or nation is a punishable offense, and legal action would be taken against people who indulge in such activities.

Email ID:

User Name:

User Name:

News Letter News Alert
News Letter News Alert