It seems Vijay is set to rock the Kerala box office. Vijay's Mersal has a huge hype surrounding it and the film has got a massive release across Kerala on Wednesday that too on 350 screens. Leading distribution house Global United Media has the Kerala distribution rights of the film.
Vijay had to face lots of ups and downs before establishing his fan base in Kerala and Mersal is his 61st movie as the lead actor.
Directed by Atlee, Mersal features Vijay in a triple role. Pairing up with him in the film are Kajal Aggarwal, Samantha Ruth Prabhu and Nithya Menen and the rest of the star cast include S J Surya, Vadivelu, Sathyaraj, Kovai Sarala, Rajendran, Sathyan, Misha Ghoshal, Yogi Babu, Hareesh Peradi and Cheenu Mohan.
Made on a budget of Rs 130 crore, the film has been produced by N Ramasamy, Hema Rukmani, R Mahendran and H Murali under the banner Thenandal Studio Limited.
Also read: MERSAL MOVIE REVIEW
Popular magician Gogo Requiem, who had trained Vijay with some magic tricks, had said in a Twitter interaction last month that the actor's portion as a magician in the film will be astonishing. In response to a fan's question on how the magic segment has come out in the film, Gogo tweeted: "Can't tell too much. Believe me; the magic portion will astonish you."
Oscar-winning music composer A R Rahman has set the tunes for the film with G K Vasan cranking the camera and Ruben in charge of the editing.
Earlier, in Kerala, Mersal faced stiff opposition from the Film Distributors Association (FDA), which directed theaters in the state not to release it as the losses incurred for Vijay's Bairavaa were not settled. But now, with the advance booking on, sources reveal that distributors are expecting Mersal to break Baahubali’s record in the state.
Here's a timeline from theater:
> Huge rush at theater premises and celebrations galore
> Fan show begins at 7.30 am
> Vijay makes his mass entry and crowd cheers
> Vijay is seen as a doctor, magician, and a village leader
> The story deals with a magician who tries to find his long lost brother
> Interval comes with a punch
> SJ Suriya steals the show with his realistic performance
> A mega-visual treat for fans
Meanwhile, check out what works and what doesn't in the Vijay-starrer:
> Music and BGM
> Art direction
> A regular commercial movie with predictable storyline
Also, have a look at what audience said about the movie:
Audience have applauded the energetic performance of Vijay and director Atlee's visual narration